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Happiness Trainer & Facilitator
Ikigai Coach
Based in the UK
Meet Anna
I'm a creative and passionate soul, and a happiness trainer for ambitious people who want success without sacrificing happiness. My mission is to help you GROW, GLOW, and FLOW—creating lasting happiness by building empowering habits, transforming your inner mindset, mastering your emotions and mind, and discovering a deeper sense of meaning and purpose through your passions.
For more than a decade, I worked in a development and project leadership role, leading complex projects and building a successful career that I genuinely enjoyed. Along the way, I discovered that success doesn't have to come at the expense of happiness. By finding a balance between achievement, wellbeing, and what truly mattered to me, I created a career and life that felt both fulfilling and meaningful. That experience became the foundation of what I now share with others.
Wanting to help others experience the same transformation, I became a Certified Happiness Facilitator/Trainer and Ikigai Coach. I developed two signature frameworks that now form the foundation of my training programmes, with a mission to help people create lives that are not only successful, but also joyful, meaningful, and deeply fulfilling.
The happiness frameworks are brought to life through a fictional story in my upcoming book. As the characters navigate life's challenges and triumphs, they discover practical principles and habits that inspire personal growth, emotional mastery, and a deeper sense of purpose.
The story invites readers to reflect on their own journey while exploring actionable ideas they can apply to their everyday lives.
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I created two signature frameworks to help people cultivate deeper, lasting happiness.
The first is the Like a Diamond Happiness Framework—a holistic framework for building sustainable happiness through personal growth, emotional mastery, meaningful habits, and inner transformation.
The second is the Passions as a Compass Framework, based on my Passion-Driven Ikigai Approach, which complements and extends the Like a Diamond Happiness Framework. It is designed for people who struggle to find clarity about their purpose, meaningful life direction, career, educational pathway, or potential income streams. By helping individuals discover their unique reason for being and align their choices with their passions, strengths, and values, it supports the creation of a life filled with deeper meaning, fulfillment, and lasting happiness.
My Signature Frameworks
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Like a Diamond
Happiness Framework
To help people cultivate lasting happiness, I created the Like a Diamond Happiness Framework. Inspired by the many facets of a diamond, I recognised that lasting happiness is also shaped by both the external areas of our lives and the inner work we do every day. Just as a diamond is shaped over time to reveal its brilliance, we can train ourselves through small, intentional actions to grow, flourish, and become the happiest version of ourselves.
Alongside the framework, I created the H.A.P. P. Y. (Habits, Attitude, Passion, People, Yourself) Model and accompanying bookmarks as a simple, visible daily reminder of what supports wellbeing and cultivates lasting happiness.
If you're ready to GROW, GLOW, and FLOW, I invite you to begin this journey with me and discover what's possible when ambition and wellbeing work hand in hand.
Your happiness matters too!
Because happiness isn’t luck or luxury — it’s a skill that can be learnt or improved on.
Happiness training can help you develop the mindset, habits, and skills to create greater joy, fulfilment, and resilience—one small step at a time.
Become the HAPPIEST version of yourself!
You deserve a life that feels as good on the inside as it looks on the outside
and thrive at work, at home, and in your heart.
Passions as a Compass
using The Passion-Driven
Ikigai Approach
Many people struggle to experience deep, lasting happiness because they lack clarity about their purpose, meaningful life direction, or the path that best reflects who they are. Uncertainty about their career, educational pathway, potential income streams, or broader life direction often leaves them feeling unfulfilled and disconnected from what truly matters.
To address this challenge, I developed the Passions as a Compass Framework, based on my Passion-Driven Ikigai Approach. This structured framework helps individuals discover their unique reason for being and make decisions that align with their passions, strengths, values, and purpose. By living in greater alignment with their authentic selves, they can cultivate deeper, long-term happiness, fulfillment, and a meaningful life.
Many people believe there is one true purpose waiting to be discovered.
I believe purpose is far more personal and dynamic. We can have many passions, many sources of meaning, and more than one path to a fulfilling life.
As we grow, our purpose can grow with us.
You don't need to become someone else or start from scratch.
You simply need a framework that helps you connect the dots, recognise opportunities, explore new possibilities, and uncover the strengths, passions, and potential that already exist within you.
Who is this for?
✓ Professionals seeking more meaningful work
✓ Young people looking for the right study/career direction
✓ Individuals exploring a career change
✓ Aspiring entrepreneurs/happypreneurs
✓ Side-hustle seekers
✓ Coaches, consultants, and creatives
✓ Anyone wanting greater clarity about purpose and income opportunities
Happiness is a choice
Your choice
Choose to be Happy
Take the first step today
“I didn't hesitate for a moment and immediately decided to take the happiness training with Anna. My happiness mostly consisted of material and external joys. It was as if there was never time for my inner happiness. In the happiness training, Anna guided me step by step so that I could see my gifts, abilities and skills and be able to use them fully at 100%. Anna's happiness training is a beautiful journey to yourself and, above all, an understanding that happiness is only your personal choice. Anna follows her great mission because happiness is so much needed all around us and that is why I will always support her on her journey.One big THANK YOU, my life has changed into a beauty."
- Margery C. / Former Lawyer / Doctor of Laws
“When you used me as an example - making me realise that I don't need to overthink everything.
It was very interesting to listen to you speak about your life and get to you know a bit better in a different way. I found this course eye opening and helpful, even the little things like taking a moment for ourselves at the start really brought me peace of mind and made it easy to concentrate. I have started doing this in day to day life when being overwhelmed. Also loved your voice it was very soothing.”
- Vik / daughter
“Excellent , relaxing and informative course helped me navigate throughout a few challenges, it helped to understand certain behaviours and the way we might sabotage our own happiness. I definitely feel happier thanks to Anna😊”
- Ivana / The Best Practice Breeder
“Dear Anna, I had a session with you, few months ago now, but wanted to thank you officially. It was very relaxing and self discovering hour of my life. I did appreciate your time and energy. It was great to find out some strategies how to cope in everyday living which I still use and are greatly appreciated thank you so much for your time”
- Bara O. / Consultant / Doctor of Medicine
Feeling overwhelmed? It is time for FUN and 'ME TIME'
HaPPie Me – HaPPiNeSS BuCKeT LiST:
100 THiNGS To Be HaPPy Journal
by Anna Cheer
Prioritise your happiness, feel fulfilled, and create inner harmony while keeping your family and work thriving!
The HaPPie Me journal is your personal guide to more joy, gratitude, and feel-good moments—one happy step at a time. Designed to spark positivity and self-reflection, this happiness bucket list journal invites you to explore 100 simple, meaningful, and fun things that bring more smiles into your everyday life.
From small acts of self-care to big life dreams, each page encourages you to pause, reflect, and celebrate what truly makes you happy. Whether you’re setting intentions, tracking joyful moments, or rediscovering the magic in everyday experiences, this journal helps you build a life filled with purpose and positivity.
Perfect for daily journaling, mindfulness practice, or as a thoughtful gift, HaPPie Me is a gentle reminder that happiness isn’t something you chase—it’s something you create 💛
Inside you’ll find:
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100 happiness-boosting bucket list prompts
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Space for reflection, notes, and personal thoughts
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Encouraging, playful design to lift your mood
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A tool for gratitude, self-love, and mindful living
Start your happiness journey today—because you deserve a life full of HaPPiNeSS ✨😊